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Cancelled
Edge-Star Partners, a joint venture owned by
affiliates of Edge Group and Starwood Hotels & Resorts
Worldwide, Inc. plans to construct, own and operate a mega-resort
development in the emerging Harmon
Corridor in Las Vegas, Nevada. This project will be branded as the W
Las Vegas Hotel, Casino and Residences,
and is intended to become a leading business and leisure-oriented
casino resort located off of the
Las Vegas Strip.
The W Las Vegas will be the largest property in the W Hotels®
worldwide portfolio of hotels and resorts.
The W brand is recognized throughout the world as the premier
hospitality and lifestyle offering. Featuring
iconic architectural design, coupled with cool and chic interior
furnishings and finishes, W Hotels create an
experience that caters to a sophisticated and affluent customer who
appreciates incomparable services and
amenities combined with extraordinary form and functionality. W
Hotels is the fastest growing luxury hotel
brand in the world with 20 existing properties in operation and more
than 20 additional properties under
development worldwide, including Hong Kong, Hollywood and Barcelona.
The power of the brand, fused
with the appeal of the destination, should raise the bar in this
already extraordinary entertainment market.
The W Las Vegas is planned for the corner of Harmon and Koval, less
than a half mile east of the Strip.
This property is to be a featured destination within the newly
developing Harmon Corridor, a trendy “boutique
destination” avenue anchored by the Hard Rock Hotel and Casino to
the east and Palms Casino Resort
to the west.
Additionally, the plans call for expansive conference space to allow
the project to effectively compete in the
highly profitable meetings and convention business in Las Vegas. The
W Las Vegas Meeting and Conference
Center activity is expected to bring thousands of potential
shoppers, diners and gaming customers
through the W Las Vegas on a daily basis. Development plans call for
the casino to be situated adjacent to
the hotel lobby. The gaming facilities are planned to have an
intimate and stylish setting with table games,
slot machines, an exclusive baccarat salon, a high limit slots room,
a race and sports book and a poker
room. Aggressive marketing will be used to attract a broad base of
patrons, including mid- and high-level
rated slot and table games customers as well as hotel guests and
unrated visitor foot traffic to the casino.
The property is slated to feature an expansive pool with
accompanying bungalows and cabanas, a theater/
showroom, and a unique assortment of world-class retail, restaurant,
lounge and nightclub operations.
Coming. Attraction. The W Las Vegas is more than a hotel. It is a
place to escape from the routine and
become a part of all that is now. Staffed by brand talent who are
trained to let you behind an invisible
velvet rope, W Hotels deliver a sensory multiplex that allows guests
to flirt with their emotional desires.
Your arrival is a passage out of the mundane and into the WOW. The
focus is as much about substance as
it is about style. W Hotels are united in an iconic design,
experience driven package and the Whatever /
Whenever® service standard.
The W Las Vegas is planned to offer all of the components which The
W brand is recognized for in a truly
Las Vegas package, offering a myriad of tantalizing and tempting
amenities and services to appeal to
customers from all business segments. As a W Hotels insider,
customers will experience an inclusive
exclusivity, an appreciation of style, design, wellness, arts,
technology, transportation, movies, music and
film always evolving to stay current. At the same time, W Hotels
allow guests to escape from their daily
routine and have a little fun. With its unique design, surprises at
every corner and a luxury of choices that
embrace and transport you to the extraordinary, the W Las Vegas aims
to not only have its guests leave
with their needs, wants and expectations exceeded, but longing to
return from the moment they depart.
The W Hotels brand is a lifestyle which is flirty with a touch of
whimsy; it seduces through individual
attention providing an emotional connection that unleashes the
spirit. It fulfills desires and creates a
definitive need to return through an emotional connection that
leaves you wanting more.
The W Las Vegas is also planned to have rooms and suites rising
above the casino. All hotel rooms, condo
residences and suites are slated to contain at least one king or two
queen-sized beds, as well as large
bathrooms with four or five fixtures, including over-sized showers
and flat panel TVs built into the vanity
mirror. The rooms are also expected to feature a sitting area with a
pullout sofa, a dining area/oversized
desk, multiple dual-line phones with VoIP technology, large flat
panel LCD or Plasma TVs and printer/fax/
scanner combinations. Plans also call for both wireless and wired
high-speed internet access.
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